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We interviewed Alicia Keys because we think you'll like her picks. The products featured are from Alicia's brand. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

Alicia Keys is more than just a musical icon. She's a beacon of self-care and holistic beauty. In a recent E! interview, she opened up about her transformative skincare journey, sharing the challenges she's faced and the rituals that now define her daily routine. 

"I had a really tough time with my skin growing up and I never thought those issues were going to end," she reflected. Through her experiences, Alicia has discovered the deep connection between emotional well-being and skin health, stating, "I finally realized that in order to change my skin, I needed to change the energy around me."

This powerful insight led her to create Keys Soulcare, a brand that emphasizes the importance of caring for the whole self.

Alongside her personal revelations, Alicia shared her excitement to have her Keys Soulcare on Amazon, making her holistic approach to beauty more accessible than ever. "It’s the biggest vibe that we’re able to reach and connect with new community on the Amazon platform," she explained.

With an affirmation etched into every jar, Keys believes in the power of rituals: "Just taking those few minutes while you are washing your face to find a way to be positive on yourself can help you feel more beautiful." 

Revitalize your own beauty rituals and save some money with these Alicia's Prime Day recommendations. 

"The Be Luminous Exfoliating Powder does a beautiful job buffing away dullness for an immediate glow. You pour the dry powder into your hand and add to water to get a smoother consistency."

More From Alicia: "I love massaging it into my skin in upward, circular motions, and I always look more radiant after using it."

"This offering is formulated with Hojicha powder, lactic acid, mung beans, and oats - the formula is gentle, but powerful and has a blend of both ancient and modern ingredients."

"It’s great for every skin type, but really beneficial if you have oily/combination skin and use it as a toner; it’s a must-have in my ritual. It helps keep my skin under control and restores it to a state of balance and alignment."

More From Alicia: "The Reviving Aura Mist is a gorgeous rose-scented, hydrating face mist and toner. It has witch hazel and rose of Jericho which is heart-opening, smells amazing, and really moisturizes your skin."

"I love that it blends on my skin completely clear and doesn’t leave a white cast even on the deepest of skin tones! It’s also lightweight and non-greasy."

More From Alicia: "The Protect Your Light Daily Moisturizer SPF 30 is my favorite SPF-Moisturizer hybrid. The sun is so harsh and can dry you out in an instant."

"We wanted our SPF to address that issue so it includes squalane and niacinamide for hydration, and of course, UVA/UVB SPF 30 for protection."

E!: What would you say is the “hero” product from Keys Soulcare that you hear about the most from shoppers?
AK: For sure the Let Me Glow Illuminating Serum! Not only is it one of my favorite offerings, but I’ve heard so much positive feedback from the community about it.

"It gives your skin a gorgeous glow, and you can either wear it alone or use it as a primer for your makeup. The ingredients are great for the skin for the skin too with rose water and niacinamide."

E!: What is your number one skincare tip that you stand by?
AK: Water water water water!! It’s the most natural and easy secret.

And also If I’m wearing makeup then I can’t go to bed without washing my face! No matter how tired I am!  need to be able to wash the day off and go to bed with clean and hydrated skin. 

"I like to use our Golden Face Cleanser to remove any dirt, makeup, and impurities at the end of the day. I love the affirmation, 'I’m devoted to this moment!' It brings me right back to my center!  

"I also like using our Skin Transformation Cream after cleansing, it’s a game-changer! This formula is next-level and seeing the level of transformation in my skin changed my attitude about moisturizers."

E!: Which Amazon product do you buy on repeat the most?
AK: I love getting my books on Amazon so they come fast!

E!: Are you an impulse shopper or do you prefer to think out your Amazon purchases before checking out?
AK: I’m pretty rational. I just get what I need when I need it. It’s pretty amazing!

E!: Do you have any shopping strategies or tips for fans who are looking to make the most out of Amazon Prime Day based on your own experiences?
AK: Of course!! Deal notifications are a great way to make sure I never miss a deal on something I already know I want. You can find it on the Prime Day event page on the Amazon Shopping app. I love doing this so I receive a notification when deals are available for products I recently searched for.

Amazon also has amazing shopping tools like Amazon Lists. I like to use that to keep track of the items I really want. There are also in-app shopping feeds like Inspire and Shop by Interest. They truly make a difference, especially with my busy schedule.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Where can I find the best Prime Day deals?

You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront.. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.  

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.