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This is not a drill, we’re in Amazon Prime Day 2024 mode. Iconic deals, unbeatable price tags, and items that almost never go on sale. But the ones who really need affordable products that are easy-to-use, can save you time, and really work – are the busy moms (which is actually, every mom). They need these Prime Day beauty essentials and they need them – like, yesterday. And, since I’m a busy mom myself, I’ve rounded up some incredible deals.

Because who has time for a long makeup routine? Or a cream that doesn’t cut it? Busy moms are always on the go, so products that can do more than one thing, work quickly, or are just a great deal, are a bonus. From a nourishing lip mask to a volumizing dry shampoo, from brands like Sol de Janeiro, Revlon, and Olay, these beauty essentials are great for any busy person, TBH.

So, keep on scrolling for the best Prime Day beauty deals that are essential for every busy mom on the go – who is also a chauffeur, party planner, chef, cleaner of toys…

I love using this lip mask at night -- and I bought it for my mom, mother-in-law, and grandma for Christmas. Just apply with the little applicator wand and wait for your lips to feel silky smooth. It also comes in so many yummy flavors.

This under-eye brightener has a reputation that proceeds it. You can see the striking before and after images all over the Internet -- this stuff really works. I dab some under my eyes in the morning and I look illuminated and refreshed for the day.

After trying dozens of mascaras, I can honestly say that I keep coming back to my L'Oreal 2-step mascara. It includes a primer on one side and mascara on the other, and gives my lashes the quick oomph that I need. Plus, I never have any trouble with flaking or smudging (win).

Give you hair a little pick-me-up with this talc-free dry shampoo from amika. It adds volume, reduces oil on your strands, and doesn't leave any white residue behind. Just spray, massage into your hair, and you're good to go.

Backed by over 37,000 5-star Amazon reviews, there's a reason for all the buzz around this bum bum cream. Not only can it smooth and tighten skin, it can also leave it hydrated and nourished for ultimate softness. Plus, it smells like salted caramel, pistachios, and vanilla.

Busy moms needs products that work -- like this Solawave red light thereapy device. Just use it 3 minutes a day and it can reduce the signs of wrinkles, fine lines, dark spots, and more. 

When you're a busy mom that's got to be everywhere at once, you need a sunscreen that will protect your skin. What I love about this SPF 30 mineral sunscreen is that it goes on smooth, can act as a makeup primer, and has a tint for a little color glow.

No busy mom has time to curl her hair in the day. That's why these heatless curlers are so ideal. Just wrap them around your strands and they'll work while you sleep (don't worry, they're comfy enough to sleep in).

Achieve lifted and curled lashes in seconds with this handy eyelash curler -- that's only $2. It's comfortable, easy to use, and one shopper reported, "As a 34-year-old mom of two, finding affordable and effective beauty products is a must. This Wet n Wild High On Lash Eyelash Curler is a game-changer!"

Smooth and conditioning, you'll want to get this Revlon lipstick in every color. It's even a fav of Ashley Graham, who said, "My mom also always had the lipsticks, specifically the berry and nude colors and I remember always playing with this makeup growing up." "

This richly hydrating hair mask is almost never on sale. Apply to wet hair, give it 5 minutes, and you can have strands that are stronger and more manageable. Snag it now for $31.

Every mom on the go needs to rest her head on a satin pillowcase at night. Not only can it give you smoother skin in the morning, it can also reduce frizz and cut down on hair breakage. Best of all, you get 2 in this pack.

There's something so luxurious about pulling out an ice roller from the freezer and running it along your face. I find that it depuffs the area around my eyes and leaves my skin feeling renewed and refreshed for the day.

Moms can get strengthened and repaired strands with this bond building hair treatment. Just spray and use along with Olaplex's concentrated hair mask (which is also on sale) once a week for healthy hair results.

When we spoke to busy mom Ashley Graham, she said, "I'm a savage when I apply my Revlon Illuminance Skin-Caring Foundation and put it on with my fingers. I'm very 'Pat McGrath' with the application and just rub it all in. And then, I sometimes take a wet sponge and blend it around my eyes." Get it now for $9.

Sometimes moms can neglect the health of their nails (I know I do). So I love using OPI's nail strengtheing treament. Use it alone or as a base coat and it can protect nails against chipping, peeling, and splitting.

A hair product that reduces frizz, gives you silky hair, and just takes one minute? I'm listening. Snag COLOR WOW's One Minute Transformation for just $16 and it might look like you just got a blow out. Just apply to damp hair, work through the strands, and apply heat for 15 seconds if you want a polished look.

This moisturizer is a personal fav of mine. It smells so good, leaves my skin feeling hydrated for the day, and also makes it feel renewed at night. It's also backed by over 9,800 5-star Amazon reviews.

Packed with peony, rose water, and pink sea salt, I love this floral body wash. It leaves my skin feeling smooth and clean, and the smell is great. Plus, the big size is great for busy moms who don't want to buy new products all the time.

What busy mom wouldn't like thicker, fuller hair? This biotin shampoo is from a brand I've talked about before -- in fact, it helped liven up my postpartum strands. Featuring plant-based ingredients, I started seeing results within months.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Where can I find the best Prime Day deals?

You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get the Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.  

Want the very best Amazon Prime Day deals? Then check out what a shopping editor is adding to their cart.